From It-Girl to Inner Glow
— Model, Muse, Midlife Guide
I’m Catalina Guirado — a British model, TV personality, and creative entrepreneur whose career has spanned over three decades. I rose to fame in the 90s as one of the original ‘It Girls,’ gracing the covers of Vogue, Elle, Cosmopolitan, and fronting global campaigns for Dove, Wella, and Puma.
I walked runways for Vivienne Westwood and was featured by Esquire as one of the “30 Most Eligible Women” alongside Liz Hurley and Kylie Minogue.

My Turning Point
From Girl Power to Grounded Power
I’ve lived, partied, and survived the wild ride of 90s Cool Britannia and Britpop culture — a time of chaos, glamour, and growth. From fame and media scrutiny to high-pressure executive roles, I’ve experienced the extremes of public life and corporate burnout. I know a world that few understand — because I’ve lived it.
Losing my mother to Alzheimer’s and my best friend to cancer shifted everything. At 50, I chose a new path — not to start over, but to stand fully in my power.
Now, I help women in midlife do the same. I’ve gathered a lifetime of wisdom — from beauty, wellness, and diet hacks learned in my modelling days, to resilience, mindfulness, and motivation tools forged in the whirlwind of television and the intensity of the art and music industries.
Totally Ageless is the transformation — Karma Besos is the lifestyle that inspired it.
Rooted in the Karma Besos lifestyle I created for myself — a blend of Mediterranean wellness, California mindfulness, beauty rituals, and soulful structure — Totally Ageless is designed to help you reclaim balance, vitality, and feminine confidence in midlife and beyond.
My Story — How I Became Totally Ageless
By Catalina Guirado
In my early twenties, my life changed overnight. One day I was a model working on cool cult TV shows — the next, I was suddenly on every front page, in every tabloid, being recognised everywhere. It was surreal. I had become a household name at 21, and while it looked glamorous on the outside, I felt completely overwhelmed on the inside.
The turning point came after I appeared on I’m a Celebrity… Get Me Out of Here! Suddenly, I wasn’t just known — I was everywhere. And it didn’t feel like me anymore. I was anxious all the time, second-guessing myself, feeling like a fraud. I developed agoraphobia and a deep fear of being seen. That level of exposure left me feeling raw, insecure, and exhausted.
After six months, I couldn’t take it anymore. I made a life-changing decision: I left the UK and moved back to Los Angeles, to the place that had always felt like home. I found refuge in Venice Beach — where no one cared about celebrity or gossip. There, I could breathe again.
It was the first time I allowed myself to just be — without expectation, without performance. I leased a horse. I painted. I walked barefoot along the sand. I began to reconnect with my true self — not the one plastered in magazines, but the one who’d been buried under pressure and perfectionism.
During this time, I met my husband, a British musician, and together we built a quiet, soulful life by the sea. But even in that peace, life had more lessons for me.
In 2010, my father — the celebrated Spanish painter Juan Antonio Guirado — died of cancer. As his only heir, I was suddenly responsible for his entire art estate. I had no idea at the time how much that would change me. Taking over the Guirado Estate opened a whole new path. His mystical, spiritual work reawakened something deep inside me — and inspired the vision for what would one day become Karma Besos, my creative and wellness brand rooted in healing, art, and soulful beauty.
But the most painful chapter came years later.
My mother was diagnosed with Alzheimer’s, and I spent years flying between LA and the UK, working while also caring for her as her condition worsened. Then in 2023, she died tragically. I barely had time to grieve before my best friend — truly like a sister to me — was diagnosed with ovarian cancer.
Her daughters were like my own. Her family was my family.
I threw myself into supporting her, doing everything I could — cooking, caring, researching every holistic protocol I could find. I went deep into alternative healing, studying integrative nutrition, anti-inflammatory diets, anything that could give her a better chance. Most of 2023 and early 2024 was spent in that fight. It was love. It was purpose. It was heartbreaking.
It was also the moment I hit bottom.
With both my mother and best friend gone within a year, my world cracked open. I was grieving, exhausted, and questioning everything. But in that pain, something shifted. I joined Mindvalley to support my mental wellness — and it became a lifeline. It helped me understand myself as an empath. I started learning how to energetically protect myself, how to process trauma, how to finally start healing.
I realised I wasn’t broken — I was being reborn.
That’s when I knew I had to change everything. I couldn’t keep ignoring the deeper calling I had always felt — to help others heal, evolve, and find their way back to joy, health, and self-worth.
So I trained. I studied. I combined everything I’d lived through — burnout, grief, fame, creative rediscovery, and soul work — and turned it into the foundation for Totally Ageless.
💫 Why I Coach
I coach because I’ve been there.
I’ve faced hormonal chaos, grief, anxiety, burnout, identity loss — and I know how hard it is to find your way back.
But I also know what it takes to reclaim your radiance.
To reconnect to your body. To rebuild your self-worth.
To feel beautiful again — inside and out.
After years of helping friends and family through their hardest seasons, I realised I was being called to do this work. I decided to become a coach not just because I wanted to — but because I had to. I began my certification with the Health Coach Institute, and for the first time in years, I felt deeply aligned. Helping others rise from pain and rediscover their purpose gave me the sense of validation and service I had been searching for.
I’m more than a wellness coach — if anything, I find that term too narrow for what I offer.
I’m a motivational life coach for midlife women and men who are ready to reclaim their confidence, restore their health, and rise from the traumas and transitions that have held them back.
Whether you're navigating grief, menopause, burnout, a health scare, or a sense of being lost — I'm here to help you come home to yourself.
I curate the tools I use for each individual client — this work is never one-size-fits-all. Every journey is bespoke. Drawing from my training in nutrition, life coaching, stress recovery, mindfulness, and habit-change science — along with the hard-won wisdom I’ve gained from decades in the media spotlight — I become your biggest cheerleader. I hold your vision for your future self, even when you can’t see it yet.
Together, we use:
Habit-change techniques to rewire behaviours and create sustainable routines
Mindfulness, breathwork, and visualisation to regulate your nervous system and shift energy
Art therapy, journaling, and creativity to reconnect with your soul
Food as medicine and lifestyle medicine to prevent illness and support vibrant health
And personal empowerment coaching to break societal rules about aging and identity
Because being “Totally Ageless” isn’t about chasing youth.
It’s about becoming unapologetically you — radiant, grounded, and full of possibility.
You don’t have to stay stuck in survival mode.
You don’t have to shrink just because you’re getting older.
You can reinvent yourself. You can rise. You can glow again.
And I’m here to guide you every step of the way.My Training & Tools
My approach blends soulful style with science-backed substance. Everything I teach, I’ve lived — and everything I share, I’ve studied deeply.
Certified Art Therapy Practitioner – helping women reconnect with their creativity and emotions through guided expression
Certified Pilates & Movement Coach – focused on strength, flow, and body awareness at any age
Hormone-Aware Wellness Practices – aligned with midlife shifts, perimenopause, and radiant aging
Neuroscience-Based Coaching & Mindfulness – habit change, nervous system support, and mindset reset tools backed by science
Nutrition Rooted in the Mediterranean & Cancer-Free Lifestyle – anti-inflammatory, energising, and deeply nourishing
20+ Years in Media, Fashion, Music & Art Leadership – I know high-pressure, high-performance environments — and how to heal from them.
Ready to Begin?
This is your invitation to feel ageless, powerful, and unapologetically YOU.
Let’s do this together.
