CATALINA GUIRADO
Catalina Guirado is an internationally recognised media personality, model, and cultural figure whose work now spans art legacy, creative direction, and a more intentional approach to modern living.
From 90s It-Girl to Estate President
Catalina Guirado is a British television personality, art estate president, and founder of transformational lifestyle frameworks that integrate art, nervous system mastery, and aesthetic longevity.
Operating between Los Angeles, London, and Madrid, she works at the intersection of cultural legacy, modern wellness, and high-performance living—supporting individuals in entertainment, media, and the arts who are navigating visibility, pressure, and personal evolution.
A Life Lived in the Public Eye
Rising to prominence in the 1990s as one of London’s original “It Girls,” Catalina became a defining face of the Cool Britannia era.
She graced the covers of Vogue, Elle, Cosmopolitan, FHM, and Maxim, fronted global campaigns for brands including Dove, Wella, and Puma, and walked runways for designers such as Vivienne Westwood and Scott Henshall. She was named by British Esquire as one of the “30 Most Eligible Women,” alongside Elizabeth Hurley and Kylie Minogue.
Her television career launched on TFI Friday with Chris Evans, placing her at the center of a cultural moment, and later expanded through mainstream recognition following I’m a Celebrity… Get Me Out of Here!.
But behind the visibility came a deeper reality—one that many high-profile individuals quietly experience.
From Burnout to Embodied Power
Stepping away from the intensity of public life, Catalina returned to Los Angeles—a city that had long felt like home—and began a process of profound recalibration.
Having lived the demands of visibility and performance firsthand, she understands the internal cost of maintaining an external image—the pressure to remain composed, relevant, and constantly “on.”
In Los Angeles, she reconnected with her Mediterranean roots—Spanish heritage, Italian childhood summers, ritual, beauty, and rhythm—blending them with California-based mindfulness and nervous system regulation.
What began as personal restoration evolved into a philosophy of aesthetic longevity: a way of living rooted in discipline, presence, and grounded power.
The Role of Horses: Discipline, Presence, Restoration
A lifelong equestrian since the age of seven, horses have always been Catalina’s private sanctuary.
In California, owning and training her own horse became both a childhood dream realized and a powerful tool for nervous system healing. Time in the saddle restored presence, strength, and embodied confidence—a form of moving meditation long before she had language for it.
Equestrian life became a cornerstone of her restoration: discipline without performance, power without noise, and connection without spectacle.
Art Heiress & Cultural Steward
In 2010, following the passing of her father, the internationally acclaimed Spanish-Australian painter Juan Antonio Guirado, Catalina assumed leadership of the Guirado Estate as President and Creative Director.
Over the past decade, she has stewarded and repositioned the estate internationally—curating exhibitions, collaborating with museums and foundations, and introducing immersive and digital interpretations of Guirado’s metaphysical works to contemporary audiences.
Her work bridges classical art with modern experience—expanding legacy into something living, evolving, and culturally relevant.
Highlights include:
Exhibition at Coral Gables Museum during Art Basel Miami
Institutional partnership with the University of Jaén in Andalucía
Induction of Guirado into the Cesáreo Rodríguez-Aguilera Foundation alongside Picasso, Miró and Tàpies
Guest speaker on art estate management and immersive art
Patron of the Tate Americas Foundation
Leadership Circle member at MOCA
Advisory Board member, Los Angeles Art Association
Through Studio Guirado and Guirado Design, Catalina continues expanding the legacy into immersive installations, digital experiences and contemporary design applications.
The loss of Catalina's mother to Alzheimer's disease, followed closely by the death of one of her closest friends from cancer, became a profound turning point in both her life and creative practice.
During this period she immersed herself in the study of women's health, stress physiology, behaviour change, mindfulness, nutrition and creative wellbeing—not simply to understand loss, but to better understand resilience.
Rather than stepping away from her creative career, she expanded it.
Catalina trained as a certified Health and Life Coach through the Health Coach Institute (USA), qualified as a Pilates instructor, studied creative and art therapy coaching, and integrated mindfulness, breathwork and neuroscience-informed habit change into a creative wellbeing approach that continues to evolve today.
What emerged was not a career change, but a broader creative practice—one that explores how art, environment, creativity and human connection can help people navigate periods of stress, transition and renewal.
Creative Wellbeing
Today Catalina's work exists at the intersection of art, creativity and wellbeing.
Alongside directing the internationally recognised Guirado Estate and developing immersive experiences through Guirado Design Studio, she has created The Art of Zen—an original Creative Wellness methodology inspired by the belief that creativity is not simply artistic expression, but a powerful way to regulate the nervous system, strengthen human connection and improve emotional wellbeing.
Her work has recently expanded into community-based programmes, leading Creative Wellness classes for neurodivergent adults through ETTA's Village programme in Los Angeles, while exploring future applications within corporate wellbeing, older adult communities and dementia care.
Drawing on her own experience of living and working in the public eye, Catalina also understands the unique pressures of high-performance environments. She occasionally works privately with individuals in entertainment, media and the creative industries who are seeking greater balance, resilience and clarity.
The Creative Wellness Philosophy
Catalina's work is expressed through three connected ideas.
The Art of Zen
An original Creative Wellness methodology combining creativity, mindfulness, breathwork and immersive art experiences to encourage emotional regulation, focus, confidence and connection.
Karma Besos
Catalina's personal philosophy of Mediterranean-inspired living, celebrating beautiful design, nourishing food, movement, horses, nature, thoughtful rituals and a slower, more intentional way of life.
Totally Ageless
A private wellbeing framework exploring vitality, healthy ageing and sustainable lifestyle practices, informed by nutrition, movement, nervous system regulation and behavioural change.
Looking Forward
Catalina believes the future of wellbeing lies in reconnecting people with their creativity.
Her long-term vision is to develop The Art of Zen into an internationally recognised Creative Wellness methodology that can be adapted for communities, education, healthcare, corporate wellbeing and cultural institutions, while continuing to preserve and celebrate the artistic legacy of Juan Antonio Guirado.
Catalina splits her time between Los Angeles, London, and Madrid, continuing to expand the Guirado Legacy while developing Karma Besos and The Art of Zen as platforms for aesthetic longevity and embodied leadership.
She lives in Los Angeles with her husband, British musician Matt Cheadle. A lifelong equestrian, she owns a purebred Arabian mare named Farah and shares her home with a rescued Bengal cat.
Horses, art, ritual, and disciplined beauty remain at the core of how she lives—and how she leads.
Work With Catalina
Catalina is available for private client work, brand collaborations, and speaking engagements.