CREATIVE COLLABORATIONS

Celebrating the Visionaries Who Shaped Culture..

For more than fifteen years, Catalina Guirado has dedicated herself to preserving, rebuilding and reintroducing the artistic legacy of her father, Spanish painter Juan Antonio Guirado (1932–2010).

Through this work, she developed a deeper understanding of how extraordinary artists and creative innovators can fall out of the spotlight, even when their influence continues to shape the world around us.

Today, Catalina extends that philosophy beyond fine art, choosing to collaborate with artists, designers, musicians, filmmakers and cultural pioneers whose work has made a lasting contribution to creative history.

Her particular interest lies in the innovators, the originals and the visionaries—those who helped define an era, pioneered a visual language or changed the way we experience art, music, fashion and media, but whose achievements may not always receive the recognition they deserve.

Drawing on her own background in fashion, television, music and the arts, Catalina brings together cultural storytelling, curation, creative direction, strategic partnerships and contemporary experiences to introduce these remarkable careers to new audiences.

Because true cultural influence doesn't disappear when fashions change. It becomes part of our history—and deserves to be celebrated.

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SARTORIAL CORRECTNESS WITH NICK EGAN

Creative Vandal — Live Forever: The Extended Remix

Karma Sanctum Soho, London | October 2026

THE CONCEPT

Celebrating the visual legacy of British artist and filmmaker Nick Egan, whose work helped shape the identities of Oasis, Duran Duran, INXS and the punk and fashion movements of the 1980s and 1990s.

Curated and produced by Catalina Guirado, the two-day London event brought together art, music, film and cultural storytelling, featuring the unveiling of Egan's new Live Forever artwork and a special screening of Peter Pahor's extended documentary Creative Vandal.

THE CREATIVE EXECUTION

Catalina led the project's creative direction, curation, event production, marketing and publicity, bringing together the artist, filmmaker, venue and brand partners.

Collaborations included Karma Sanctum Soho and New York-based Origen Vodka, with a private launch, public exhibition, documentary screening and live artist conversation hosted by Catalina.

THE OUTCOME

A multidisciplinary cultural presentation held immediately ahead of Frieze Week, bringing renewed attention to Egan's contribution to music, fashion and visual culture. A 3-month exhibition of Egan’s work in the Sanctum Soho bar/restaurant over the holiday season.

The project generated national press coverage, podcasts, connected creative-industry audiences and introduced Live Forever — Sanctum Soho Edition, a signed limited-edition print.

Creative Direction · Curation · Cultural Production · Brand Partnerships · Event Production · Marketing & PR