LEGACY PROJECTS
CULTURAL LEGACIES, REIMAGINED
Catalina Guirado is a British-Spanish creative director, curator and cultural producer developing contemporary projects around artists and cultural figures whose work has shaped generations.
Bringing together art, music, film, exhibitions and live conversation, she creates new ways for important creative histories to be experienced by audiences today.
FROM INSIDE CULTURE TO SHAPING ITS LEGACY
Catalina brings a rare perspective to cultural legacy. Before moving behind the scenes, she lived at the centre of British fashion, music and television—working internationally as a model, becoming part of Channel 4’s iconic TFI Friday and later moving into songwriting, music publishing, A&R, artist development and creative executive work.
Since 2010, she has directed and repositioned the estate of her father, Spanish painter Juan Antonio Guirado, introducing his work to new audiences through exhibitions, museum and foundation partnerships, immersive media and contemporary design.
This combination of first-hand cultural experience and long-term estate direction shapes Catalina’s approach: legacy should not be frozen in the past. It should be preserved with integrity, interpreted intelligently and given new cultural life.
INAUGURAL LEGACY PROJECT
NICK EGAN: LIVE FOREVER
Presented, produced and curated by Catalina Guirado, Live Forever brings together the work of British artist, filmmaker and creative director Nick Egan across art, music and film.
From punk, New Wave and the visual language of MTV to his work with Oasis, Egan has helped shape the imagery surrounding some of popular culture’s most influential artists.
Presented at Karma Sanctum Soho in London on 12 and 13 October 2026, the project combines new original artwork, a special screening of the award-winning documentary Creative Vandal featuring previously unseen Oasis footage, and a live conversation hosted by Catalina.
The project marks the beginning of Catalina Guirado Legacy Projects—a new platform for celebrating important creative work while introducing it to another generation.
A NEW MODEL FOR CREATIVE LEGACY
Legacy is more than preservation. It is interpretation, context and continued cultural life.
Catalina works selectively with artists, estates and cultural figures to develop projects spanning exhibitions, film, archives, editions, design, cultural partnerships, press and live experience.
Each project begins with the integrity of the work and asks one essential question:
How can this creative legacy continue to matter now?
CURATION · CREATIVE DIRECTION · EXHIBITIONS · CULTURAL STORYTELLING · LIVE EXPERIENCE · LEGACY DEVELOPMENT
