Catalina Guirado, a life & wellness coach, art estate director, and event producer, first captured the spotlight as a leading ‘It Girl’ fashion model in London during the vibrant 90s. She became a household name as a television host and a significant figure in the ‘Cool Britannia’ Britpop scene. In 2001, seeking a fresh start and a break from media scrutiny, Catalina moved to Los Angeles after signing with Universal Music Publishing. Embracing this new chapter, she transitioned behind the camera, developing her entrepreneurial skills as the creator and director of one of the early digital music streaming platforms in 2008, followed by a role as a creative consultant.
After the passing of her father, the internationally acclaimed Spanish painter Juan Antonio Guirado, in 2010, Catalina took the helm of his art estate and successfully rebranded it.
Today, she divides her time between Los Angeles and London, making regular television appearances, modeling with Nevs Models, and performing as a DJ with a residency at the Sanctum Soho Hotel, where she spins the best of 90s Indie and Britpop. Additionally, Catalina continues to explore her artistic passions as a textile designer.
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‘I never wanted to do just one thing for the rest of my life, to follow one career path. To me that’s insanely boring, I have a passion for all the arts and luckily a little bit of talent in each too. I have always wanted to do a bit of everything creative I’m interested in and so I make it happen! I’m bohemian, it’s in my DNA.’
/ Catalina Guirado /
It all started in The 90’s!
About Catalina Guirado
Catalina Guirado is an iconic British model, television personality, art entrepreneur, and wellness advocate whose multifaceted career has spanned over three decades. Known as one of the original ‘It Girls’ of the 90s, Catalina rose to prominence as a top UK model, gracing the covers of renowned magazines such as Vogue, Elle, Cosmopolitan, FHM, and Maxim, where she was featured in the Sexiest Women of the Year Top 100. She lent her face to international campaigns for major brands including Lynx, Dove, Wella, and Puma, and strutted down runways for esteemed designers like Vivienne Westwood and Scott Henshall during prestigious fashion weeks in London and Milan. In 2004, she was recognized by Esquire Magazine as one of the “30 Most Eligible Women,” alongside notable figures such as Liz Hurley and Kylie Minogue.
Catalina became a household name in the UK entertainment industry, where she launched her television career as Chris Evans' sidekick on the cult classic TFI Friday. A central figure in the Brit-pop Cool Britannia scene, she mingled with some of the biggest names of the 90s, including Oasis and Prodigy. Her television credits extend to numerous reality shows and guest spots on popular UK programs, making her one of the most recognized faces of her time, with press coverage rivaling that of David Beckham following her appearance in the second season of the award-winning ITV reality show I'm a Celebrity Get Me Out of Here in the Australian Jungle.
Transitioning her talents to the music industry, Catalina signed a publishing deal with Universal Music in 2000, working with prominent musicians and songwriters. Her creativity didn't stop there; as a creative executive, she co-founded LP33.tv, a groundbreaking web platform for emerging artists, while also serving as a consultant and host for notable music events such as SXSW.
In 2010, following the passing of her father, the internationally acclaimed Spanish artist Juan Antonio Guirado, Catalina took the reins of his estate, dedicating herself to art event planning, curation, and marketing. An expert in her field, she has curated international museum exhibits, hosted talks on art and virtual reality, and has been featured in prominent publications such as Vanity Fair, ELLE, and Marie Claire.
CREATIVE CAT!
As the founder of Guirado Legacy and wellness lifestyle brand Karma Besos, Catalina blends art, design, and spirituality, creating a unique luxury experience that reflects her Mediterranean roots and bohemian Californian lifestyle. Her design work includes exclusive textiles for high-end hotels and a collection of silk scarves that garnered attention in top design magazines.
HEY DJ!
As a DJ specializing in Britpop and throwback tunes, she brings the vibrant energy of the 90s to parties and events. With her background as a 90s It Girl, she has a unique connection to the iconic sounds and styles of the era, creating memorable experiences that celebrate the music everyone loves. Whether at private events or lively soirées, she curates the perfect playlist to keep the dance floor alive, transporting guests back to the unforgettable moments of the past. Catalina is passionate about music, hosting popular DJ events at the Sanctum Soho Hotel in London, spinning nostalgic 90s tracks that resonate with her unique vibe from the ‘Cool Britannia’ era.
Outside of her professional life, Catalina enjoys a fulfilling personal life. She married British guitarist Matt Cheadle in 2006, and they split their time between Los Angeles and London. A dedicated equestrian, she spends her leisure time caring for her purebred Arabian show horse, Farah. Catalina is also an advocate for animal welfare, sharing her home with two rescue cats, Bertie and Sophie.
Join Catalina Guirado on her journey as she continues to inspire through her passion for art, wellness, and creativity.
